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As at Label 2007, Label 2009 will have an area dedicated to RFID technology the most advanced technology for online identication and tracking of products, boxes, pallets, containers or virtually anything. Today, the world's RFID market totals US$ 4 billion and grows at annual rates of more than 20%, with expectations of reaching US$ 8.4 billion in 2012. The use of RFID tecnology is growing, mainly in tracking merchandise in real-time localization systems. However, the fashion and footwear industries are also adopting RFID tags. Another application is digital identity documents, such as electronic passports (e-passports). Brazil has
 
 

caught this wave and, according to sector studies, companies adopding RFID seek business benefits such as operational efficiency and cost reduction (84,2%) and better customer service levels (54,4%).